25 Loads. Contains 25 loads as measured to Line 1 on the cap. Color Guard. Clothing care expert. Help keep clothes looking like new. We know what can happen to colors in the wash. That's why Cheer Original is specially formulated with those risks in mind. In fact, we designed Cheer to help protect your clothes in the wash so you can feel as good about your clothes as the day you bought them. Made in U.S.A.